Week #5

This week we were assigned to do an “elevator pitch”. I chose to use my $100 challenge idea for the pitch. In previous weeks, I told my family and friends about my idea but I had never done so as if I was selling my idea. The pitch helped me to really focus on what was important. I tried to make the pitch as clear and concise as possible. I wanted to make sure the “pain” for the customer was engaging and effectively hooked the reader. The assignment really helped me to identify some of the potential competitors for my business. Originally I thought I didn’t have any competitors, but as I started talking to my local friends they mentioned other boutiques that sell cute pillow covers as well. It has been really helpful for me in these past weeks to talk to other people about the business. Sometimes we are so sold on our idea that we forget to ask others how they think about it. My idea and my pitch has evolved from the numerous suggestions that even the professor has given me to improve my business. A key takeaway I had from this week was the video from Phil Romano. As a serial entrepreneur, he taught me the importance of always looking towards the future for new opportunities in different areas.